New Woman A Failed Mother - 1205 Words

Dracula functions as a way to invert sexual identity of the novel through the use of vivid imagery. Through this Bram Stoker not only breaks the walls of gender barriers, but also perverts the image of an archetype mother to create a fear from the New Woman. He exposes failed motherhood through; three female vampires who sexually consume their child, Lucy who feeds off her children, and Count Dracula who taints the image of a mother perpetually to signify the dangers that a â€Å"New Woman† can bring to the society. Through three female vampires, Stoker draws out on the dangers of â€Å"New Women† by portraying them as perverted image of a mother. Instead of showing these women as traditional mother who are protective and nourishing to their†¦show more content†¦Since Lucy becomes a vampire, she inverts motherhood by breaking the norms by consuming the children. It was terribly weak, and looked quite emaciated. It too, when partially resorted, had the common story to tell of being lured away by the â€Å"bloofer lady† With a careless motion, she flung to the ground, callous as a devil, the child that up to now she had clutched strenuously to her breast, growling over it as a dog growls over a bone. This except begins with a child looking â€Å"terribly weak† and â€Å"emaciated.† This usage of language demonstrates that Lucy fails to nourish her children, instead she feeds off them. Traditional mothers keep their child healthy, but she makes her child weak so that she herself can be strong. Through this inversion, Stoker enforces the idea that a New Woman is not going to be taking care of her children to create fear of a New Woman. Furthermore, in this passage, we are explicitly exposed to Lucy struggle as a mother. For instance she is compare to a dog because female dogs are very protective of their child. Lucy at first also held her children â€Å"strenuously to her breast† to elicit her protectiveness and warmth. However since she is a vampire, the animalistic side of her succeeds. Due to this she is not only â€Å"careless† and violent with her child, but also â€Å"callous as a devil.† This comparison to a devil straightforwardly portra ys that Lucy is an inversion motherhood who canShow MoreRelatedEdnas Suicide in Kate Chopins The Awakening Essay968 Words   |  4 PagesEdnas Suicide in Kate Chopins The Awakening At the end of Kate Chopins novel „The Awakening the protagonist Edna commits suicide. The remaining question for the reader is: Does Ednas suicide show that she succeeded or failed in her struggle for independence? Ednas new life in independency seems to be going well especially after Robert had returned from Mexico. The lover, who she met during her vacation at Grand Isle, told her that he loves her and he wants to marry her. But her mood changesRead MoreBeowulf Is Not Your Average Viking Warrior1498 Words   |  6 Pagescapture masculinity as well as the sword. Its phallic shape and use of dealing harm by penetrating your foe make it the ultimate allusion to the male anatomy. However, in this battle between Grendel’s mother and Beowulf, our hero’s sword cannot seem to perform its intended function. This failed display of masculinity by Beowulf is only one of many that suggest that he is not your average Viking warrior. The Beowulf poet in, Beowulf, challenges the idea of a womanizing manly Viking warrior withRead MoreDeath of a Salesman vs. Fifth Business, Feminist Perspective1462 Words   |  6 Pagesof history woman have faced an imbalance within their social class opposed to the male gender. They have had fewer rights and much fewer career opportunities, the stereotype that a women’s place is in the home is due to the most socially accepted and common career of wifehood and motherhood. 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The Revolt of ‘Mother was written just around the timeRead MoreThe Relationship Between Men And Women843 Words   |  4 Pagesnegative marriage experiences were the basis of her view on the sexes. â€Å"She knew that her mother’s first marriage had failed† (â€Å"(Sidonie-Gabrielle) Colette†) and in, â€Å"Two Memories of Sido,† She describes how negatively this affected her mother. â€Å"She also saw her half-sister Juliette’s unhappy submission to a well-to-do doctor.† (â€Å"(Sidonie-Gabrielle) Colette†). Colette herself had t hree failed marriages in her lifetime; the first to literary critic Henri â€Å"Willy† Gauthier-Villars, and the second to her editorRead MoreAnalysis of Guy de Maupassants Old Mother Savage1465 Words   |  6 PagesAnalysis of Guy de Maupassants Old Mother Savage We are all taught that our identity lies in the roles we play throughout life, in other words, in our actions. 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Shaddrack didn t wait for him to demand hisRead More Ednas Escape The Awakening Essay931 Words   |  4 PagesEdna is not a typical Creole â€Å"mother-woman† who â€Å"idolized her children (and) worshipped her husband† (8) and at times that results in her husband’s claims that she neglects her children. Edna’s children leave her attached to her husband, and even if she is somehow able to escape the relationship with her husband she will never be able to escape her children. She realizes this and whether consciously or not, doesnâ €™t care for her children the way this is expected of a woman in her time period. When AdeleRead MoreAnalysis Of Henrik Ibsen s A Doll s House 1523 Words   |  7 PagesDrop in Parenthood In Henrik Ibsen’s A Doll’s House, the matriarchy and patriarchy presented in the play sets a sense of disarray, as each of the characters had fathers who were ultimately either failures, never present in their lives, or were the failed father’s themselves. Although the lack of patriarchy is not a predominant symbol, it is a significant symbol as almost every character is affected. Patriarchy and fatherhood are generally associated with dependence, affection, and trust. However,

Nerd Patrol Essay - 3267 Words

ï  ¶ SECTION 1 INTRODUCTION PG# ïÆ'Ëœ 1A Introduction 03 ïÆ'Ëœ 1B Business Description 03 ïÆ'Ëœ 1C Business Aspirations 04 ï  ¶ SECTION 2 BUSINESS ORGANIZATIONS 04 ïÆ'Ëœ 2A Business Ownership 04 ïÆ'Ëœ 2B Company Legal Structure 04 ïÆ'Ëœ 2C Management Team 05 ï  ¶ SECTION 3 FINANCIAL PLANS 05 ïÆ'Ëœ 3A Operating Costs 05 ïÆ'Ëœ 3B Investments requirements 06 ïÆ'Ëœ 3C Revenue Plan 07 ïÆ'Ëœ 3D Pro-forma cash flow projection for the first year of operation 08 ïÆ'Ëœ 3E Pay-back Point 08 ïÆ'Ëœ 3F Three Year Return on Investment Plan 09 ï  ¶ SECTION 4 MARKETING/ SALES PLAN 10 ïÆ'Ëœ 4A Sales Strategy 10 ïÆ'Ëœ 4B Sales Requirements 10 ï‚ § 1 Price of Services 10 ï‚ § 2 Product 11 ï‚ § 3†¦show more content†¦With this expansion Nerd Patrol will be able to make door to door visits and fix the computer issues at your home or business without you needing to come to the office. Considering the majority of our customer base will be computer savvy, Nerd Patrol will launch a website to enable the customer to find our services with the greatest of ease. And for the not so savvy computer user we will open a training center where we will be able to expand the customers knowledge on how the computer makes ease to a tough situation. Mission Statement The business will bring information and insight to the customer through competitive prices for the services provided, while striving to gain the utmost respect of the customer and at the same time maximizing profitability. Accompanied with the high-quality services provided to the consumers and 100% customer satisfaction it will earn customer loyalty and a competitive market share in the IT service industry. SECTION 2 BUSINESS ORGANIZATIONS 2A Business ownership Nerd patrol will be owned by the three partners, John, Mary, and Nabil, all of which attended college together. John and Mary are professional computer engineers and are certified on Microsoft and Oracle software products, as well as having prior work experience with large companies in this field. Nabil, a proven salesman in the field of software engineering services, has a degree in business administration. 2B Company legal structure Nerd patrolShow MoreRelatedA Business Plan For Nerd Patrol1501 Words   |  7 Pages A Business Plan for Nerd Patrol Student’s Name Unit Title Date â€Æ' Introduction This business plan describes the products and services that Nerd Patrol will be producing and offering starting on January 2016. Nerd patrol is a new company that falls in the telecommunication industry and will start being operational within the next one month. 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It reestablishes ourRead More1984 Doublethink Analysis1497 Words   |  6 Pagesdepicted as brave are assigned to live in the Land of the Cowards; The princesses and princes are forced to live in the Land of the Followers despite being rulers; Grim reaper assigned to the Land of the Dead; Beggars positioned in the Land of Royals; Nerds to the Land of Fools; and Celebrities to the Land of Unknown. Similar to doublethink, the YOUnited States founders established this system in order to strip away the freedom of the citizens to feel that they belong. Ultimately, despite the slogan ofRead MoreThe Cognitive Psychology Behind the movie 21 Jump Street2207 Words à ‚  |  9 Pagesjourney of Schmidt(Jonah Hill) and Jenko (Channing Tatum), two amateur cops who must redeem themselves and prove worthy of being legitimate police officers. After failing to arrest members of the local gang, the One Percenters, during their work in park patrol, Schmidt and Jenko are assigned to work in the specialized undercover division known as 21 Jump Street, and must pose as high school students in order to infiltrate a drug dealer. This comedy relates in many ways to cognitive psychology, as many aspectsRead MoreEssay on Fall of Asclepius95354 Words   |  382 Pagesfurther. Carmine was extremely intense in her emotions. And what combative skills?! He has never been in a fight before this outbreak. He is a weakling and has no right to lead the survivors! You dont know Thomas! Whats there to know? Hes a nerd, a freak, weak and a complete loser. You could easily take him out and take over here. Who the hell are you? Im your girlfriend trying to get you whats best for you! No youre a greedy bitch who only wants the best for herself. A wench

Human Genetics Essay Example For Students

Human Genetics Essay Human Genome Project A genome is defined as the complete collection of an organisms genetic material. The human genome is composed of about 50,000 to 100,000 genes located on 23 pairs of chromosomes in a human cell. It is said that a single human chromosome may contain more than 250 million DNA base pairs, and it is estimated that the entire human genome consists of about 3 billion base pairs. The DNA is gathered through blood samples taken from many different people. Though each person has a unique set of DNA the difference in a given pair of samples is less than 1 percent making the differences pale in comparison to the similarities. The Human Genome Project is an international collaboration of scientists whos goal is to gain a basic understanding of the genetic blueprint of a human being. This information is found in each cell of the body, encoded in the DNA. The intent of this project is to identify all genes in the nucleus of a human cell, to map where those genes are on the chromosomes of the nucleus, and to determine the seqeuncing or the order of these chemical subunits of the DNA. The idea to undertake such a project was came about through a series of scientific conferences held between 1985 and 1987. The actual project ,however, did not begin until 1990 with the expansion of funding from the NIH and DOE. There are many nations involved with this project as part of an informal pact including France, Germany, Japan, the United Kingdom, and many other european nations. Also in an effort to speed up the mapping and sequencing process several private companies have been enlisted to help such as Celera Genomics. Today there is a lot of research being done under the umbrella of the Human Genome Project. For instince gene therapy is being developed as a very real cure for such hereditary diseases as Cystic Fibrosis and Parkinsons where somewhere in the genetic make up of the body there is a glich tht alows the nervous tissue of the brain to deteriorate at a slow but steady rate. With gene therapy we will be able to replace the tissue in the brain with correctly funtioning tissue from an animal such as a pig. As of early 1999 the Human Genome Project was ahead of schedule. There is said to be nearly 10 percent of the genome sequenced already or about 7,600 genes have been mapped to particular chromosomes. Also, researchers have sequenced the complete genomes of several other organisms such as E. Coli . This should help scientists to find parallels between our genes and the genes of other organisms. When completed this project will reap great rewards for the time and effort put in. Biologists will be able to look at detailed DNA information that will help in understanding the structure, organization, and function of DNA in chromosomes. Genome maps of other creatures will provide a way for scientists to learn more about more complex biological systems such as our own. In other words this information will revolutionize the future biological studies. There are however some controversial issues raised by the findings of this study. One worry is that soon we will be able to clone humans for body parts in order to save lives. On the surface this seems like a good idea however if put in the wrong hands this information could be used to make clones of armies for unstable countries or it could be used to clone those people who had bad influences on history such as hitler. Besides this issue there is a religious question that is raised. Should we as humans be able to play god and create life or should we let sleeping dogs lie and leave this project alone. Seven Samurai Essay One should think about the possibilities in third world countries like Somalia, where whole villages could be made healthy and immune to diseases, and hunger could be something from the past never to return again. Another non-medical benefit from cloning is the potential for immortality. One hopes that cloning will help one to understand how to reverse DNA back to age twenty or whatever age one wanted to be (Mahendran 2). Could cloning be the long sought after fountain of youth? Furthermore, human cloning could also enhance cosmetic procedures. For instance, breast implants, which have the potential to cause .

The market of the beer business plan

Executive summary The report seeks to explore the market analysis, country analysis, and the foreign entry modes that can be applied by a company while entering in an international market. A company based in the UK has been experiencing problems associated with market share as the market has been saturated with beer products.Advertising We will write a custom report sample on The market of the beer business plan specifically for you for only $16.05 $11/page Learn More The brands that it would like to introduce in the new market are the sales of ales, stouts and bitters, low/no alcohol beers, premium lager, specialty beers and standard larger. However, because of the feared competition in the target country market, the report addresses low/no alcohol beers, premium lager, and specialty beers. These would be marketable in France the target market for the preference by French population to consume foreign beers with specialty beer being the leading product. The report uses PESTEL analysis to analyses the France macro-environment forces as it assesses the possibility of launching its beer products. The market of the beer products is analysed using the available marketing mix in France, as well as the segmentation of the market, positioning of the products and the targeted market. The findings are that the market is segmented on basis of age, while targeting the youth. The report unveils different foreign entry modes which are commonly applied. The modes are the licensing, the foreign direct investment, exporting and joint venture. The suitability of the entry modes are well represented and discussed with their respective advantages and disadvantages. For the UK based company, exporting entry mode has been recorded for its numerous advantages. Based on the findings, the company has a better chance of entering the France market and gain a market share in the beverage beer industry. Introduction UK has been leading in the production of be er in Europe with a huge consumption. However, the consumption of beer has been reducing over the years as the population has been concentrating on health living. This has left the consumption of beer low as they have turned to the consumption of wine and low/no alcohol beers. The country has been filled with many beer key players making the market become saturated. This has forced companies to seek foreign markets that have low beer production with the aim of utilizing the available market share.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the other hand, France has been known for its production of fine and competitive wine for the longest time possible. However, there are few beer brewers in the market with the major breweries holding 90% of the market share. This has been more of monopoly for the companies. Over the pasts few years the population of France especially the young ge neration has changed it consumption habits. The population however, has preference to imported beer to the locally manufactured and available beer. The commonly preferred beer is the specialty beer for its uniqueness and the application of different preparation techniques and flavours. For the UK based company to enter the French market beer industry and gain a market share, it has to consider the country analysis, market analysis and the various foreign entry modes and choose the most adaptable and preferable. Both UK and France are members of the European Union (EU), so it could be easy to trade as they share almost same trading regulations and laws. It is advantageous to transact as not currency exchange rates would be required as they both use the same currency the Euros as a medium of exchange. Lastly, members’ states of EU have free transaction of goods and services making it possible for the companies to trade. Product information/facts The company available beer brand s are low/no alcohol beers, premium lager, and specialty beers in UK after its market has been saturated. Low/no alcohol beers are a beer brand that have low alcohol content and are neither harmful to health nor have any health related complications. In the UK the law recognizes no alcohol beers as the one which is below 0.5% alcohol by volume (ABV). On the other hand, low alcohol has no more than 1.2% alcohol by content while that of France is below 3%, meaning the UK beer meets the standards of France. These kinds of beers are common in UK and the larger population is changing its alcohol consumption trends to usage of low/no alcohol beers. The premium larger beer is the largely produced and consumed beer in France. However, the beer has been doing badly in UK as the market has become saturated although the lager makes 68% of the UK beer sales. The specialty beers are flavored kind of beer which has become common in the France as the younger generation is preferring specialty beer to the locally manufactured malty beers.Advertising We will write a custom report sample on The market of the beer business plan specifically for you for only $16.05 $11/page Learn More Because of its demand its production has increased over the years as well as its distribution to various markets. The techniques and the fermentables used in the manufacture of specialty beer are unusual. The wide range of the beers includes the spiced, herbed, smoked, and fruit flavoured beers. Because of their different flavours, they have become very common in Europe especially in France. Analysis Country information/facts The preferred country for exporting the beer products from the UK is France which is also found in Europe and a member of the European Union. Based on the current GDP of $2.580 trillion (Bureau of European and Eurasian Affairs 2011), France is ranked fifth in the world in terms of economic growth. However, the real GDP fell in 2008, but the economi c growth picked in the end of the year. Generally, the economy of France has been fairing on well for the last quarter despite the financial crisis that have hit the world. France has a growing population that is characterized by skilled workforce. With unemployment rate of 9.5%, venturing in the market would create jobs for the unemployed and increase its GDP. The country is ranked the second in terms of trading in the Western Europe (Bureau of European and Eurasian Affairs 2011). The country is known for its agricultural activities and is ranked the first in the European Union and the second in the world. It largely produces wheat, corn and barley which are used in the production of beer. France is categorized as one of the leading consumers of beer products in the world although it is not a major brewer of beer in Europe. This forms a good market for the beer product because of the people desire to take beer. However, the country is the leading producer of wine making the beer ma rket more open and available to foreign companies that would export beer to the country. The country’s beer consumption is approximately half of the consumption in the Western Europe. Nonetheless the consumption of beer in Europe has been low although it depends on the weather of the country. The common usage kind of beer is lager which forms two thirds of the total consumption. The population has moves away from using the local beer and preferring the specialty beers. These are the imported beers from other countries in the European Union which have been increasing over the years. This would make a perfect market to export beer products from UK to Germany because if the increased preference of imported beer over locally manufactured ones.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More With a population of almost 60 million, the population consumes an annual approximate of 20 million hectoliters. The country has an annual beer consumption of 38.6 liters per capita. According to Cohen (2008) past statistics have revealed that the European population is taking more beer than wine. For instance, a previous study carried shows that 25% of the respondents in France who are over 50 year’s have starts taking beer one a day (Cohen 2008). Other results from the same study indicated that 43% of the participants aged 14 to 29 years have developed the habit of consuming at least five drinks of beer per day. The correlation between UK and France beer consumption is that UK drinkers have resulted to the consumption of wine although it is a beer making country. This offers the best chance for the UK based company to enter the French markets that have a changed preference and an age group that prefers beer to wine. Macro environment forces considered Before the launch the beer products in France several macro environment factors have to be considered that would govern the operation and the percentage of market share. The elements are based on the PESTEL analysis which determines international operations. They are political factors, environmental, social, technological, environmental and legal factors. Other factors based on the international entry analysis include the competition position in the country and the financial requirements. Legal matters These are regulatory laws that protect the competition with the aim of protecting the consumer and the market (Pride, Hughes Kapoor2012, p.346). For the company to enter the market it has to consider the legal requirements needed for the establishment of a market of beer products in UK. UK and France belong to the European Union leaning that they operate under almost similar laws governing beer regulations. However, the company should be aware of the legal restriction on the usage of beer in France. For in stance, the French tobacco and law legislation also referred to as the ‘Loi Evin’ prohibits the use of television to advertise alcoholic beverages either indirectly or directly. The offense is punishable by the law which has a fine of an estimate of EUR 75 000 with either an addition of 50% amount used on the advert already banned. The legislation is aimed at checking the level of consuming alcohol in France. This may be a problem to the company as it has to devise optional methods of advertising its beer products. It will also be faced with a problem of reduced demand if the product does not catch the required market share in the short run period. Social cultural factors Social cultural factors are concerned with the beliefs, attitudes and the welfare of the people in the targeted market (Pride, Hughes Kapoor2012, p.346). The demographic figures of the French population are changing with the number of the old people increasing more than the youths. However, this is not a hindrance in entering the international market as the youths of age groups 14 to 29 years are the ones who are taking beer compared to the population ages 50 and above. The social cultural trend has the capacity of affecting the company in a positive way as the young preferences of beer to wine forms a basis of the market entry. Also most of the French populations prefer taking alcohol at the comfort of their homes. This would encourage the company to come up with beer beverages that are portable and usable in the hone than in bars. The most negative social cultural aspect that can affect a company in France is the religious beliefs that French people as they are catholic and most are against consumption of beer. Environmental factors These are regulations that are concerned with the environmental conservation and management. Being in the 21st century it would be imperative to put into consideration the environmental factors so as to remain relevant in the market. For instance, F rance has environmental regulation that requires the usage of environmentally friendly methods of manufacturing the beer. Or it could have the packaging of the beer in environmentally friendly packaging to avoid bans or fines from the French government. Technological Both the UK and French have undergone technological revolution that has shaped their different markets. Based on this the company would be having a competitive edge as its manufacturing techniques are compliant to the targeted international market. With the people well versed with technology and e-commerce it would be possible to sell the products under the sane platform thus making France the country of choice of the saturated beer brands. With an already existing market and technology it would be easy as the company would enjoy economies of scale. This would reduce the costs required in entering the French beer market. Economic factors These are factors that are determined by the economic forces in the market industry . They include inflation, economic growth rate, interest rates, inflation, taxation changes, and exchange rates. These economic factors may have impact on the decision to be taken by a company. For example, if the interest rates are higher then investments may be low because of high costs of borrowing. If the growth rate is high then the demand of the products of the firm is raised too. A country with high inflations rates may force the firm to pay high wages to the employees increasing its production cost. And lastly a strong currency hinders exports because of products high prices in the foreign market. However, since the countries uses euro as a medium of exchange, it would be advantageous to the company. However, it would under go taxation as the law requires imported alcohol products to be licensed even if the country is a EU member state. Political factors These are factors that are influenced by the government through the initiation of different policies. They may include inc entives and subsidies that the government may be wiling to offer to the firms (Pride, Hughes Kapoor2012, p.346). The priority in implementing these is crucial to firm. They have impacts on areas of infrastructure, quality of the goods produced as well as the health of its people. They can also have impact on the education. Examples include the provision of a transport infrastructure to the firms or regulating the prices of some goods. For example, being under the EU and using the euro it would be advantageous for the company because there are exchange rate restriction and taxation policies because the markets have been opened. This will also allow free movement of goods from UK to France without taxation which is an advantage to the company. The company will also enjoy tax exemptions because it is a qualified member of the European Union. France beer Market information The market is saturated with wine products as France is known for the production of fine wine brands. However, the country produces beer with premium lager having a market share of two thirds. Although the country is known for its alcohol consumptions, the population that is taking alcohol has been declining because of the changes in their life styles. Wine being integral part in the culture of French people, has brought a tremendous change as many people have shunned from alcohol to other beer products. There has been a decline in the consumption of beer in France from 21.43% to 19.73%million hectoliters as reported in last year (Business Beer.2011). It is assumed that the market for beer has reached its plateau because of the changing beer consumption trends and lifestyles. However, beer turnover has been high because of the increased preference to specialty beers which are mainly imported. The market share for specialty beer increased by 5.4% to amount to 33.3% in 2009 (Business Beer 2011) with speculations that the trends are bound to increase by 2011. In contrary, conventional beers have be en reducing in terms of market shares as they lost 5.3 of the market share in 2009 although the consumer level has not reduced by much. Some reports show that there was a similar decline 30years ago when the consumption dropped to by more than 30%. Marketing mix The marketing mix consists of the 4ps used in the marketing which according to Kurtz, Mackenzie and Snow (2009, p.424) are price, promotion, place and product. Product The common beer products found in France are Kronenbourg, Grand Cru which has 6% ABV and Kronenbourg Blanc which is a spicy favoured beer (Beers.co.uk 2009). Desperados is another beer found in France which has a 5% above alcohol average, and the Kronenbourg 1664 which is the common and is preferred more than any other lager for its malty taste. Bieres du garde is another beer product has a bittersweet finish and ABV of 8.5% another beer product is the Ch’Ti beeers (Beers.co.uk 2009). Price The prices of the French beer products vary from one location t o another. They are customer friendly and affordable which are some of the aspects considered in the pricing of a commodity. However, some of the beers are more expensive than the others because of the targeted customers’ base and the type of brands. Nonetheless, they have been able to capture their own market share in the market. Promotion Advertisement of beer in UK is prohibited meaning that it is punishable by the law. This means that beer products are advertised through other channels and mediums. As part of the European Union treaty, the advertisement of alcohol should not encourage its excessive drinking. The â€Å"Loi Evin† bans TV alcoholic beverages advertisements that are over 1.2% ABV (Institute of Alcohol Studies 2010, p.12). The law also prohibits the advertisement of alcoholic drinks in cinema. Involvement of companies in sponsoring cultural events and sports is prohibited. The same applies to radio advertisement where it is prohibited between 5pm and mi dnight (Institute of Alcohol Studies 2010, p.12). Alcohol advertisement towards minors is also prohibited, however, advertisement is only allowed when the characteristics of the products are being used. Place/Distribution Beer in farce is distributed through established channels that ensure that the products reach the targeted market in time. Most of popular place where beer is concentrated is the Nord-Pas de Calais which is close to Belgium (Beer co.uk 2009). The beers produced in France are similar to the ones found in Belgium hence its location. The place is characterized by young stars who prefer beer to wine. Other than being concentrated in the small town, beer products are strategically in supermarkets. There are also numerous pubs, taverns, bars, and restaurants where beer products are sold to the targeted customers especially the youth. Therefore, any company that tries to enter the French market need to comply the marketing mix of France as it gives the guidelines. Any com pany that does not comply with the governing marketing mix has the possibility of acquiring a low market share. Segmentation The beer products in France are classified as follows Kronenbourg, Grand Cru, Kronenbourg Blanc, Kronenbourg 1664, desperados, and the Bieres du garde. Market segmentation involves the process of clustering the people who share similar needs or characteristics (Botha, Strydom Brink 2004, p.61). The segments which are homogenous groups respond differently to advertisements, promotions, and communications among other variables of the marketing mix. The common and prevalent segmentation of beer is based on the age group. The young generation of between 19 and 29 prefer beer more to wine. Targeting Based on the available data of the French beer industry, the old are targeted through the use of low/no alcohol beer. The other targeted group is the youth below 29 years generation because of its preference to beer to wine. This has been necessitated by the changing l ifestyles and ways of living among the youth. Differentiation is used to target the different segmented groups in the France. This is supported by Havalder (2005, p.93) who note that differentiation is used to communicate the different segmented markets with the products in the market. Positioning Product positioning describes the way consumers perceive particular products in the market (Botha, Strydom Brink 2010, 61). The beer products of France are well placed at par. This is because they are considered as better and the market is 90% controlled by the major breweries. The reason why the French beers are well placed in the whole Europe is because of their better quality than all other areas (Beers co.uk 2009). Market entry modes There are various foreign market entry modes that a company can successfully apply to entry in a new market and gain a market share. The common entry mode that can be applied when entering the French beer industry are, exporting, sole venture, joint ventu re and licensing. Before entering in a French market there is need to assess some of the factors that would limit the success of the product in the new market. Exporting This is one of the popular methods of entering a foreign market. It involves the transport of the fully or partially finished products to the targeted market. France has been an importer of beer products since most people prefer the specialty beers to locally manufactured beers. One of the reasons why export is used is on when trade barriers have been lifted or reduced (McDonald, Burton Dowling 209). Through the diversification of markets, the mode can be applied to minimise risk. A UK based company can export its beer products to France at less cost because of the reduced taxes as they both belong to the European Union. With differentiated goods which are patented, a company can easily use export entry as it has the likelihood of enhancing market share over the already existing products. A company can enter a fore ign market either through the direct branch, direct agent, or indirect entry in the market (John Gilles 1998, p.262). The reason why export is a favourable entry mode is because it requires fewer investments as production is done in the home country. The only costs incurred are the marketing expenses. However, coordination between the government, exporter, transporter and importer is required for its success. Licensing This entry mode requires the use of license that permits another company that is located in the targeted country. For instance, the company can permit a France based company to sell beer products on its behalf. The difference between licensing and franchising is that the latter adopts the name of the company with the products. However, the licensed company uses the patented product without any modification whatsoever after paying an agreed fee. This type of contractual entry mode is applicable to patented products. This type of market entry attracts large risks of in vestments. The drawback of using licensing as an entry mode in a foreign market is that the company loses direct control on industrial property, quality and manufacture (John Gillies 1998, p. 265). Joint Venture The company comes into partnership with an already existing company in the target country market. For instance, the UK based company would partner with Fischer brewery which produces Desperados and form a partnership with same market share. This increase the chances of getting large market share as the company is perceived as an insider. The objectives achieved through joint venture is to gain market entry, develop a product jointly, conform to any existing laws and regulations on foreign investors, share technology, and share rewards and risks involved in the venture. The benefits associated with joint venture are that a company can access the already existing distribution channels and be politically connected. This mode of entry mode is favourable when combination of the market power, the size of partners and pooled resources are less in line with the targeted industry leaders. It is also important when learning is required or the companies share the same goals, ideas and skills. However, this mode of market entry is riskier than all the others as ownership, pricing, technology applied, and control of the ownership is predetermined. It is advisable to put these aspects into consideration before entering into a joint venture. Foreign Direct Investment A foreign company places its company directly in the targeted country. For example, the company would establish a beer manufacturing company in France and operate from there. Resources both financial and human capitals are then transferred to the target market (Sharan 2003, p.45). There are several ways that can be applied on FDI like acquiring an already existing entity or putting a new enterprise. In this mode, the foreign company in the target company has the highest capacity of controlling the opera tions and management of the company. The chances of knowing the competitive environment, key players, and existing consumers is very high. The drawbacks of using this form of foreign entry mode are that it requires a lot of commitment, resources and capital to venture into. Comparison of the four modes of entry Mode Conditions that may favor the mode Advantages Disadvantages Exporting There political risk involved The political risk is high Requires no establishment of production facilities There limited sales as the product need less time to adapt Distribution channels are located to existing plants It is easy to enter the market Company can use the facilities in existence There minimal risks involved in the investment There are high transport costs The company can be seen as a competitor to the local products There limited access to locally available information Trade barriers may exits which are additional costs. Direct investment It has minimal political risk The culture distance is reduced Company can make high sales There is no fair way of pricing the assets It puts barriers on importation of same product (beer) Company gets knowledge on the foreign market There is minimal knowledge spillovers The company is viewed as part of the economy(insider) Can utilize the already existing skilled personnel The mode is more risk compared to the other three Its venture requires, high capital, commitment, and resources The local resources may proof hard to manage because of high cost Licensing There is legal protection on the targeted market Cultural distance is large Licensee has no ability of becoming a competitor There exits investment and import barriers Sales potential may be low in the targeted market The licensee has no ability of becoming a competitor There is risk of investment involved Easy to enter It can circumvent available trade barriers There is minimal risks involved and investments The company cannot control the assets There is knowledge spi llovers The licensee may turn to be a competitor The period of licensing is always limited Joint ventures There exists import barriers The cultural distance is very large Political risks exists The local company can assist in the provision of resources, skills, brand name, distribution channels among others Sales potential is very high Pricing of assets is not fair If the country restricts foreign ownership of company It is able to overcome cultural distances and any restrictions on ownership The resources of two or more companies are pooled together The set up requires less investment The companies can learn and exchange ideas from one another Company is seen as part of the economy Its management may be difficult Its more riskier than licensing and exporting There is knowledge spillovers The partner may turn to be the largest competitor Issues may arise on how controls the company Recommendation (market entry mode) Based on the market analysis of France and the regulations of UK, the most recommended mode of entry to the France market would be through exports. The company would export the explained beer products to France because it is more cheap, less risk and convenient to export the products. Based on the advantages given and the suitability conditions of exporting then the company would adopt exports to the other entry modes. The countries are both located in Europe and are members of the European Union/ community. When exporting commodities from UK to a country which is a member of the European Community, the exports can circulate freely without the payment of some taxes although they are subjected to VAT. The products being exported to UK have alcohol content which is below 30 percent meaning that they are exempted from duty stamp. This implies that duty stamp would not be paid on the beer products exported to France. France has a well established market, according to john and Gillies (1998, P.66) exports can be applied where there is high break ev en, has likelihood of achieving economies of scale, greater resources are committed, and large volumes are to be sold then direct export can be applied. This favours the company as the France market size is large and has the potential of growing further as people trends of beer consumption are changing. Also export is applied where the home market has become saturated with its products. Conclusion Market analysis and country analysis are important tasks that need to be carried before venturing a foreign market. The most suitable country and market that the UK based company can easily access and gain its market share is the France. This is because the population has changed their wine consumption trends to beer consumption with the youth being the largest consumer. The market is also centrally placed as it lies in Europe and is a member of the European Union. This gives the company the opportunity of trading freely in the region with less reduced taxation and regulations. From the ma rket analysis, it has been concluded that the French market has a ready target population, well segmented and positioned. In France, the TV cannot be used to advertise and promotions cannot be carried through sponsoring of games and other events. There is a generation that is getting away from the usage of wine to the usage of beer. Specialty beer which is largely imported is the commonly preferred beer brand in France. This has been necessitated by the different flavours it has and its unique technique of fermenting. The commonly used foreign entry modes are the exporting, joint venture, licensing, and foreign direct investment. Based on the report analysis the export entry mode is more preferred for the UK based company to adopt. This recommendation has been based on the market analysis and the UK market operations and regulations. Reference List Beers.co.uk. 2009, French Beers [Online] Available from http://www.beers.co.uk/world-beers/french-beers.html, Bureau of European and Eu rasian Affairs. 2011, Background Note: France [Online] Available from  https://www.state.gov/u-s-relations-with-france/ Business Beer. 2011, France: Beer consumption declines by 1.7% in 2010 [Online] Available from  https://journal.beer/2011/04/07/france-beer-consumption-declines-by-17-in-2010/ Bothat, J., Strydom, J. Brink, A. 2004, Introduction to marketing, Juta, Cape Town. Cohen, A. 2008, Europe’s Changing Drinking Habits: More Beer, Less Wine, Few Regrets [Online] Available from  https://www.wsj.com/articles/SB122842679622780557 . Havaldar, K. K. 2005, Industrial marketing: text and cases, Tata McGraw-Hill, New Delhi. Institute of Alcohol Studies. 2010. Alcohol and advertising [Online] Available from  http://www.ias.org.uk/Home.aspx . John, R. Gillie. A. M. 1998, Global business strategy, Thomson, London. McDonald, F. Burton, F. 2002, International business, Thomson Learning, London. Pride, W. M., Hughes, R. J., Kapoor, J. R. 2012, Business, South-Western/C engage Learning, Mason, OH. Sharan, V. 2003, international business: Concepts, environment and strategy, New Delhi, Pearson education India.  Appendices Appendix 1: Valuable websites https://www.learnmarketing.net/international%20marketing%20entry.htm https://www.gov.uk/ Appendix 2: Beer production in 2009 Appendix 3: Annual Global Beer Production Volume and Growth Rate This report on The market of the beer business plan was written and submitted by user SerpentS0c1ety to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.